Sunday, 24 June 2012

Green E-commerce: How can you contribute?



In today’s world, online shopping is every useful and common for every consumers. Consumers using e-commerce to reach everything they needs or wants. But, did e-commerce go green? And, how can users contribute to it? Before answering the two questions, we would like to explain “what is green e-commerce” actually meant? Green e-commerce means that people buy and sells products through some effective ways which is not polluting the environment.


First of all, we can contribute e-commerce go green by moving towards the paperless society. While not completely eliminating the paper trail, online retail presents significant opportunities to reduce the amount of paper consumed within the retail process by using email communications and paperless invoicing. It's your choice whether you print it out or not. Besides that, we can also provide consumers to look for the catalogue though online but not paper catalogue anymore. Since paper catalogue is polluting the trees and it is wasting the cost for us.


In addition, we can contribute e-commerce go green by reducing wastage. Once a batch of product has been put onto the shop floor of an off-line retailer, a predictable proportion of that batch will be dropped, damaged, broken or simply shop-soiled. Either way it's "dead stock" that will probably end up being thrown out by the store owner - simple wastage. Online retail does not suffer the problems of in-store wastage, or the need to have stock relegated to the usually unsellable category of "display stock". Supporting online retailers is supporting the move towards the more efficient usage of the planet's raw materials by reducing unnecessary wastage.




Last but not least, we can contribute e-commerce go green by the effective way of product packaging. Off-line retail is a marketing environment where product presentation is critically important. Products are dressed up for display in a variety of packaging materials that involve the use of unsustainable or non-renewable materials like plastics and acetates, or cardboard and paper products covered with chemical inks and dyes purely intended to attract the attention of the consumer at store level. With on-line retail the presentation is done on the website using only an image of the product itself, allowing online retailers the flexibility to move to more minimalist and materials-efficient packaging, and to make greater use of boring white, beige and brown recycled cardboard boxes that wouldn't stand a chance at the front-line of offline retail. Online retail is significantly more environmentally sustainable when it comes to point of sale packaging.


Throughout the three ways above, we have full of confidences to bring the e-commerce go green.


http://www.ecommerce-marketing.com/index.php/green-ecommerce/

No comments:

Post a Comment

Post a Comment